| mbt outlet 6/22(日) 22:34:51 No.20140622223451
What I found was really a niche brand with an amazing heritage and amazing DNA . [that] had fallen asleep a little. The good news was that there wasn't really a tarnishing of brand or any bad feelings, it had just fallen off everyone's radar. For us it was about taking that rich heritage and turning a niche brand into something with a broader consumer base and appeal, something that was relevant to the market today.
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